Westbury Museum

The Westbury Museum sits right in the heart of town and tells the story of what makes this corner of Wiltshire tick. You'll find local archaeology, domestic life through the ages, and plenty of material about the famous White Horse that dominates the hillside above the town - that chalk figure has been a landmark for centuries, though it's been recut more than once. The museum gives proper context to what you're looking at when you visit the horse itself.

It's the sort of place that works best for people with genuine curiosity about local history rather than casual drop-ins. An hour is usually enough unless you really get stuck into the displays. Kids might find bits interesting - particularly if you're already planning to walk up to the White Horse - but it's not a rainy-day saviour for a bored teenager.

The real value is how it slots into a walking holiday centred round Westbury. You pop in before or after tackling the hill itself, which gives the whole visit more shape. The White Horse walk is the proper draw for most people, but the museum adds layers you'd otherwise miss. Since several decent holiday parks sit within a couple of miles - Fairwood Lakes and Brokerswood are practically on the doorstep - it makes sense as a half-hour diversion during a longer stay in the area. Center Parcs at Longleat is only five miles away if you're after something with more facilities for families. Worth combining with other local attractions rather than making it your main event.