Jolly Fisherman

The Jolly Fisherman is Skegness's most iconic artwork - a bronze statue that's been grinning at the seafront since 1974. Created by John Doubleday, it's instantly recognisable: a cheerful fisherman in traditional gear, arm raised in that famous wave that's become shorthand for the whole town. You'll find it right on the prom, impossible to miss, and it's become the spot where every family snaps a photo.

What makes it work is the sheer simplicity. Kids find it funny rather than stuffy. Adults recognise the John Bull's illustration that inspired it - there's a nice thread of nostalgia running through the whole thing. It's free to visit and takes about five minutes, though you'll likely spend longer queuing for the photo with your crew.

The statue sits perfectly in a Skegness holiday plan. If you're staying at Haven or Butlins - both within walking distance - it's the natural first stop before the beach or the seafront arcades. The real value is as a focal point. You're not coming for hours of contemplation; you're coming to tick the box, get the picture, and move on. It works best off-season when the prom isn't rammed, though summer brings crowds that almost make the experience part of the attraction itself.

Worth the detour? Only if you're already in Skegness. As a standalone trip it's daft. But as part of a seaside break, it's the proper heart of the place.